Get More Followers on Twitter!

Learn how to use Twitter more effectively for your business, and increase the crowd of people following you. In this article, you’ll learn how to increase your followers to improve your marketing.

Twitter as a Tool for your Business

Internet relationships are very different from actual personal relationships. They are based primarily on like, know, and trust. Many people are reaching out to others through social network websites like Twitter, Facebook and many others.

If you are new to Twitter you may not realize that you can create your personal or business brand and virtually dominate your market, simply by building a list of followers.

Setting Up Your Profile

Once you’ve set up your Twitter account you will want to work on setting up your profile. Twitter lets you easily customize the look and feel of your profile page. You will want to pay close attention to your one line bio. It should be clear, concise, yet display that you actually have some sort of personality.

Bio Line

Besides your Tweets, the bio line is what people will read and judge what type of person you are before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good, no pressure!

Your Photo

It’s essential that you use a real photo of you rather than an image of your company logo. Use a real photo because people connect with real people, and trust a user with an actual face. A user profile that has a business logo just screams sales and is a turn off for most people.

Background

You also have the option to upload a customized Twitter background to your profile. This is something you will definitely want to utilize.This is a great way to get free exposure for you or your brand.

There are a ton of free Twitter backgrounds (just Google Twitter backgrounds) that you can download edit with photoshop floating around or you might want to get one made up professionally by a designer.

Get Followers

The next thing you will want to do after your profile is set up right is start to get ‘followers’. If you have business contacts or an email list that are already using Twitter, invite them to follow you.

Put your Twitter URL in your emails, on your websites and blogs requesting that people follow you. You could even put your Twitter URL on your business card.

Don’t be shy; tell people about your Twitter page. Make is sound exciting and let them know that you will be sharing important updates, great tips and information with them if they follow you. You may be surprised to find out that many people will follow you just to see what you’re up too!

Seek out and follow the ‘gurus’ in your industry. This will benefit you in more than one way. First, it will give you a bird’s eye view of what they’re doing on Twitter, so you can learn how to improve your own results. And secondly, it will put you in front of all the people they are in contact with.

People are curious by nature! They like to see who is following whom, so often check out the followers of people they know and often follow them as well. Just try and keep your target market in mind when you choose ‘gurus’ to follow.

Re-Tweeting

Now let’s talk about getting your Tweets spread even further and increasing the chance of meeting even more people by using ‘re-tweets’.

Re-tweeting is a common practice on Twitter where you’ll re-post someone else’s tweet that you like and you think your followers will like.

With this method, you take the original Twitter message someone else has posted, and re-broadcast that same message to your followers. To do a re-tweet, simply type in RT at the beginning of your tweet and then a @ before the original tweeters username followed by their original tweet. May Twitter apps will handle this for you, all you have to do is click “retweet”.

Reasons To Re-Tweet

When broadcasting the message, you should give credit to the original poster. At first it may sound like this will only be good for the original tweeter, but retweeting can actually benefit you just as much if not more because;

1. It provides more value to your followers.

When you provide value to your followers, you make them happy! You are also more likely to attract followers. Providing quality content is always a great way to build your business no matter what platform you use.

2. It will benefit your brand.

If you point a reader to a source if good information that is truly relevant and beneficial to them, the amount of trust that they have in you will increase.

3. It will help you build relationships with the original posters.

Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favor. You shouldn’t expect someone to re-tweet your content just because you retweet theirs. Just keep in mind that your chance of being on the other end of a re-tweet increases as you retweet.

Retweeting is all about providing value to your followers so if you want others to retweet your post then you want to make sure that you are providing them with quality content worth tweeting about.

The bottom line is retweeting is a great way to add quality and value to your Twitter page. If done right, retweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other great people in your niche.

Just be careful if you use it incorrectly, retweeting can actually hurt your personal brand and future traffic. You want to treat your followers like gold. Don’t ever send them to inappropriate websites or spam them with one sales pitch after another.

So as you can see, using Twitter effectively is basically about building relationships. Treat people like you want to be treated and your brand will flourish — as will your follower count.